We want to inspire a lifestyle based on fewer high-quality pieces, that are both socially and environmentally sustainable, for you and your home.

The idea of at Nord was brought to life after seeing many talented product designers building their brands and starting small businesses on social media. By following these brands over the years, it was obvious – they are picky with which context they want to be seen in. The small online and offline stores seemed to be a perfect fit, but the really big retailers, the ones that could traditionally help these brands grow, were not quite right. Either the brands wanted to stay small and independent, or the larger retailers own brand and target audience wasn’t a good match.

Unlike other marketplaces, we are selective with our brands. To attract the right audience, our brands have to follow a clear direction. This is crucial since there is a lot of Scandinavian design out there. But we believe we are different. We are not dependent on the big well-established and top selling brands. Instead, we aim to offer a wide range of new, unique and undiscovered brands that most of them have a sustainable approach and are locally produced.

at Nord was founded in February 2020 by friends Rebecca Einarsson and Louise Jansson from Gothenburg, Sweden. We have a background in e-commerce, marketing, branding, business development and of course a true passion for Scandinavian design. With at Nord we want to inspire a lifestyle based on fewer high-quality pieces, that are both socially and environmentally sustainable, for you and your home.