For whom is at Nord?
at Nord is a platform that fits both brands that want to grow and brands that want to stay small and independent. Since we are a marketplace, we have the capacity to reach a large and varied target group, without any restrictions on how small or large your business should be. It’s completely up to you.
Unlike other marketplaces, we are selective with our brands. To attract the right target group, our brands have to follow a clear direction. We carefully handpick high-quality Scandinavian brands, with simple aesthetics and natural elements, that are solidly crafted. We also value well-presented products. On at Nord we embrace creativity and want to truly inspire, so it’s a deal-breaker for us that the product images are professionally photographed with effort and a lot of love.
What exactly is a marketplace?
A lot of stores that we buy from are marketplaces without us knowing it, this is one of the reasons some of us are not familiar with the term. A marketplace is simply a place for brands to set up their store amongst other stores. Like a department store, but online. A marketplace, unlike a regular retailer, can offer a much bigger supply and in turn generate more customers and more sales. More than 50% of global trade is through marketplaces.
Can a marketplace outcompete my own store?
Not at all. Marketplaces are a natural compliment to both new and existing markets. Marketplaces accelerates e-commerce and takes shares from physical trade rather than from online stores.